Designing for Performance: Amazon x Budget Control Carousel
For this project, I collaborated on a carousel in partnership with Amazon, focused on Dayparting & Budget Control. The copy and strategy were already outlined my task was to elevate the visuals and create a cohesive, scroll-worthy design experience.
The Creative Approach
The content leaned heavily on clarity, structure, and education—so my visual direction had to support that without overpowering it. I structured the layout into clear zones for headline impact, icon support, and quote callouts to emphasize key marketing insights.
AI-Powered 3D Assets
While I often use Adobe Project Neo to manually create 3D assets from scratch, AI tools allowed me to produce high-quality renders much faster. This saved time, opened up more visual options, and made iteration far easier.
To enhance visual storytelling, I used AI to generate custom 3D assets, bringing dimension and polish to the carousel.
